HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING DIGITAL MARKETING
by Jeff Rajeck, Chief Analyst & Editor, ClickInsights
Artificial Intelligence Marketing At A Glance
AI And Digital Marketing
Content Curation And Generation
Behaviour Analysis And Predictive Analytics
THE ENTERPRISE GUERILLA GUIDE TO DRIVING MARKETING PERFORMANCE THROUGH AI
by Lisa Collins, Director, CX Strategy, Oracle, JAPAC
Whether you’re continuing to build on your digital capabilities or staging a comeback after lockdown with a newer fresher digital approach, every marketing team can lean on AI to help them achieve better results faster, no matter their size.
WHAT YOU WILL LEARN:
Understand what AI is in Marketing and why it matters
Identify the 5 applications of AI that every business should be leveraging today
Discover the latest AI innovations designed to help you take your digital marketing to the next level
JEFF RAJECK, CHIEF ANALYST & EDITOR, CLICKINSIGHTS
Jeff Rajeck is currently the chief analyst and editor for ClickInsights and trainer for ClickAcademy Asia.
For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.
LISA COLLINS, DIRECTOR, CX STRATEGY, ORACLE JAPAC
Lisa is a Director of CX Strategy at Oracle, a role which provides her with insights into how marketers and customer experience professionals are applying new technology to traditional systems in order to drive business growth. As part of her regional role, Lisa provides executive consulting and digital roadmaps for Oracle Digital’s most strategic customers. Lisa has 14+ years’ experience in the industry, eight of those in Asia Pacific.
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