The profile of the Chinese outbound traveler is changing. They are no longer satisfied with out-of-the-box package tours and are now seeking high-quality, bespoke travel products, often inspired by the unique and luxurious travel itineraries of Chinese social media key opinion leaders (KOLs).
Travel brands need to prepare for the imminent travel industry recovery by:
To help travel brands better understand Chinese inbound and outbound travelers, we leveraged iClick’s proprietary market technology platform - iAudience - to conduct an audience analysis and provide a full briefing on the upcoming rebound of the global travel industry.
A MACRO VIEW OF THE CHINESE OUTBOUND TRAVEL SHOPPERS
A DEEP DIVE AT THE 3 KEY TYPES OF TRAVEL SHOPPERS
IMPLICATIONS FOR MARKETERS
CASE STUDY: ICLICK X JAPAN INTERNATIONAL ECONOMIC DEVELOPMENT ORGANISATION
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