Lead nurturing is an increasingly popular way for B2B brands in Southeast Asia (SEA) to engage prospects and keep them informed throughout their buying journey.
Not all lead nurturing programmes are the same and, in this report, we provide details about how – and how well – lead nurturing works across a wide variety of companies.
To get a broad and SEA-focused perspective on lead nurturing we surveyed more than 800 B2B marketers based in the region. The results aim to provide readers with an overview of regional trends from three perspectives:
LEAD NURTURE HAS SHOWN TO DRIVE TANGIBLE RESULTS FOR SEA MARKETERS
LEAD NURTURING IS MATURE IN THE SEA REGION
SEA MARKETERS STRUGGLE WITH TECHNOLOGY FOR LEAD NURTURING
SEA MARKETERS ARE ABLE TO SEE A POSITIVE ROI ON THEIR LEAD NURTURING PROGRAMMES
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