Maximising Marketing Performance and Customer Engagement

A Virtual Marketing Summit in collaboration with Mobilewalla and Amazon Web Services

26 October 2020
10am - 11am (SGT) | 1pm - 2pm (AEDT) | 3pm - 4pm (NZDT)

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Agenda

Maximising Marketing Performance with Consumer Intelligence

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

Data enrichment to create a 360-degree view of the customer
Improving predictive modelling results through feature selection
Reaching the right audiences when they are ready to buy through

Speakers:
Anindya Datta
, Founder, CEO, Chairman, Mobilewalla
Jeff Rajeck, Chief Analyst & Editor, ClickInsights

AWS Connections Managing Customer Engagement and Retention
in the New World 

A recent study found that a 5% increase in customer retention produces more than a 25% increase in profit. With figures like that, you’d be foolish not to get a customer retention strategy put in place. That’s easier said than done, though. There is intense competition in almost all industries. So how do you increase customer retention? Hear about this and more as we define Customer Retention strategy with our experts who are transforming retention and maximising marketing performance.

Panelists:
Anindya Datta
, Founder, CEO, Chairman, Mobilewalla
Ronen Mense, APAC President, Managing Director, Appsflyer
Hari Shankar, Chief Revenue Officer, Intelligent Video Solutions (IVS)
Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage
Anna Gong
, CEO, Founder, Perx Technologies


Speakers & Panelists

JEFF RAJECK, CHIEF ANALYST & EDITOR, CLICKINSIGHTS

Jeff Rajeck is currently the chief analyst and editor for ClickInsights and trainer for ClickAcademy Asia.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

ANINDYA DATTA, FOUNDER, CEO, CHAIRMAN, MOBILEWALLA

Anindya Datta is regarded as a leading technologist and innovator, with core contributions in best-in-class large-scale data management solutions and internet technologies. As Founder, CEO and Chairman of Mobilewalla, Anindya has pioneered consumer behavioural and identity analysis by applying groundbreaking data science techniques on the industry's largest database of consumer data.

Prior to Mobilewalla, Anindya founded and ran Chutney Technologies, acquired by Cisco Systems in 2005. He has also been on the faculties of major research universities and institutes in the United States and abroad, including Georgia Institute of Technology, University of Arizona, National University of Singapore, and Bell Laboratories. Anindya obtained his undergraduate degree from the Indian Institute of Technology (IIT) Kharagpur, and his MS and PhD degrees from the University of Maryland, College Park. He resides in Atlanta, USA.

RONEN MENSE, APAC PRESIDENT, MANAGING DIRECTOR, APPSFLYER

Ronen Mense (馬健龍) joined AppsFlyer in 2014 to accelerate its presence across the Asia-Pacific region. His vision at AppsFlyer is to provide mobile marketers with an industry-leading set of tools that enable them to measure and analyse their user acquisition funnel and make informed decisions in order to maximise performance.

Ronen is an expert at growth hacking Asia, having spent more than a decade fully entrenched in the region’s vast mobile space. He was born and raised in Taipei, is fluent in Chinese, and deeply rooted in Asia.

HARI SHANKAR, CHIEF REVENUE OFFICER, INTELLIGENT VIDEO SOLUTIONS (IVS)

Hari is the CRO of Intelligent Video Solutions (IVS), the largest premium video programmatic marketplace in Indonesia and the Philippines.

Prior to this, he was the founding CEO of Singapore Media Exchange (SMX), the only premium publisher consortium in Singapore. In his prior roles, he set up & transformed Performics to the largest regional performance marketing agency, set up the APAC digital acquisition practise at Paypal and also drove traditional media demand generation practise with Dell South Asia.

YASH REDDY, CHIEF BUSINESS OFFICER (APAC & EMEA), MOENGAGE

Yash Reddy is the Chief Business Officer for APAC & EMEA.

An alumnus of IIM Calcutta and IIT Kharagpur, he is a banker turned business guy with cross function, industry and geographical experience.

ANNA GONG, CEO, FOUNDER, PERX TECHNOLOGIES

Ms Anna Gong has over 20 years of global technology experience in enterprise software. Listed in Top 100 Women in Tech 2020 in Singapore and winner of the Singapore Women Entrepreneur Awards 2017. Anna, a TedX speaker, was also featured in the LinkedIn CEO Power Profiles 2017. Anna is a frequent keynote speaker on leadership, technology, digital transformation and entrepreneurship, for large corporates and global conferences such as C2 Montreal, SaaStock Dublin, InnovFest Unbound, RISE, and European Business Leaders’ Convention.

Recently, Anna has successfully pivoted Perx Technologies, a Singapore-based enterprise software startup, from a consumer loyalty app to a category-creating lifestyle marketing SaaS platform helping enterprises to deliver meaningful engagements and experiences in the digital economy.


About Mobilewalla

Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust data set and deep artificial intelligence expertise to better understand, model and predict customer behavior.  With rich insights into consumer behavior, our proprietary data and AI solutions help organizations make more informed business decisions and effectively acquire, understand and retain their most valuable customers.

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